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Independent advisory firm

We advise business leaders, families and companies on the decisions that shape the long term.

Their company, their wealth, their strategy: we help frame the question, compare the options and decide with a clear view of what is at stake.

Decision tree Three options lead from a starting situation. Each has two consequences. One path is chosen and followed to the horizon; one option is set aside. SITUATION OPTIONS CONSEQUENCES HORIZON TODAY LONG TERM
Fig. 1A decision is read with its options, their consequences and its horizon.
Activity
Advice on strategy, structure and financial decisions
Scope
Advice only: no portfolio management, no receipt of funds, no regulated investment advice
Registered office
Oujda, Morocco

Services

Four areas, one method.

We step in when a decision has lasting consequences for the company or for private wealth.

1.1

Strategy and governance

  • Strategic direction
  • Priorities
  • Trade-offs
  • Roles and governing bodies

We help management and shareholders set out their choices, rank them and allocate roles clearly.

1.2

Corporate finance

  • Fundraising
  • Acquisitions and disposals
  • Valuation
  • Financing structure

We prepare the transaction, clarify its terms and stay with you throughout the negotiation.

1.3

Wealth structuring

  • Holding structures
  • Succession
  • Family governance

We help organise how wealth is held and passed on, working with your legal and tax advisers.

1.4

Outsourced finance function

  • Budgeting
  • Reporting
  • Cash
  • Bank relations

A part-time chief financial officer, for companies that need the function without yet filling it full time.

The four areas in detail

For whom

For those with an important decision ahead of them.

Entrepreneurs and owner-managers

You run what you own. Growth, opening up the capital, taking on a partner, selling: each step commits both the company and your own wealth.

Families and holders of substantial wealth

Organising, passing on, deciding together. We help bring order to the structure and rules to decision-making.

Companies and boards of directors

An outside, documented view of a project, a transaction or a strategic direction, before committing to it.

Some situations, by way of example

All typical situations

How we work

A balance at rest: growing on one side, preserving on the other. GROW PRESERVE
Fig. 2Weigh before deciding.

What we commit to.

3.1

Independence

We have nothing to offer but our work. Our opinion depends on no product and no intermediary.

3.2

Confidentiality

What is entrusted to us stays with us. Confidentiality is agreed in writing before any document is exchanged.

3.3

Few engagements

We take on a limited number of engagements, so that each one is followed by the person who committed to it.

3.4

Advice, not products

We do not manage portfolios, do not receive funds and do not recommend any financial instrument. The decision is yours.

One engagement, four stages

  1. Frame the questionWhat has to be decided, and why now.
  2. Establish the factsFigures, contracts, constraints: what is settled and what is not.
  3. Compare the optionsWhat each one commits, what it closes off, what it leaves open.
  4. Decide, then follow throughThe decision is yours; we follow its implementation with you.

How we work, in detail

Guides

Reference points, dated and sourced.

General guides to help prepare a decision. They do not replace advice suited to your situation.

All guides

Contact

A first conversation.

Tell us in a few lines what is on your mind. We will come back to you to arrange a conversation; if we are not the right people to help, we will say so.

Frequently asked questions

Address
21, Hay El Basatine, rue El Sanaoubar, Oujda, Morocco

Write to us

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